Beyond the survey

While surveys are a tried and true method for soliciting customer feedback, you may have other, potentially more powerful and accurate methods at your disposal that you might not be fully leveraging.

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Book review: Ten Types of Innovation

I’ve been reading Ten Types of Innovation by Larry Keeley and Helen Walters lately and am thoroughly enjoying it. Their framework is applicable to companies of all sizes (start-ups to corporate behemoths who have been around for eons.)

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Customer experience; the new differentiator

For as long as people have been trading, businesses large and small have looked for key elements that would differentiate them over competitors. The thinking behind this is that if you’re different – in a “good” way – customers will notice you and more likely purchase from you – possibly at a premium.

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Platform thinking

Platforms are products on steroids. While individual products solve individual problems, platforms extend products by applying the same solution to multiple scenarios. They’re also more conducive to recurring revenues.

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The Australian startup visa

Here’s an idea for Government. How about we consider a visa specifically for entrepreneurs looking to create businesses here in Australia?

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The NBN: our generation’s flagship utility project – Part II

My first essay on this subject discussed the benefits of the NBN to Australia and why it’s important for us as a nation. In Part II of this essay series, I’d like to explore the details around its implementation and why it’s imperative we get this right.

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The NBN: our generation’s flagship utility project – Part I

Our ancestors witnessed the installation of electricity networks, our grandparents saw thousands of kilometres of rail laid to connect cities with remote regions, now we’re about to witness the rollout of broadband Internet nationwide. It’s an incredible time to be alive.

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