Concepts

My two cents

Ocassionally I’ll offer up my two cents on how a particular app or service could be made more appealing to its intended users – either based on my own first-hand experience or through general observation.

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  • SquashBall

Squashed

Willoughby Squash

Willoughby Squash Centre needed their existing online court booking process squashed and subsequently overhauled. Customers and management wanted a more elegant design that simplified the number of steps in the booking process, was easy and intuitive to use and worked just as well on mobile or tablet mediums.

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  • ToyotaOhWhatAFeeling

Tailoring

Toyota

Toyota wanted to explore ways to create a more intelligent, consistent, tailor-made user experience for its customers across online and mobile channels. They wanted a fresh and bold digital vision based on new content management systems they were considering. They dared us to dream. And we did.

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  • GoldenGate

Bridging

Westpac

Westpac were in the midst of modernising their online and mobile technology platforms as part of their 5 year, $2 billion Strategic Investment Priorities program. I helped bridge the journey for retail customers transitioning from the old platform to the new one.

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  • CornershopScreens

Reinvention

Cornershop

Cornershop is a startup I cofounded. We created a smartphone app enabling people to pre-pay and pre-order their coffees and treats from participating merchants on our network. The idea evolved into something much more ambitious upon observations from our pilot. Crafting a unique and spectacular user experience – one that differentiated us and had people talking – was central to my focus.

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  • NetBankVault

Vaulted

Commonwealth Bank

From time to time, the Commonwealth Bank cook up some creative little experiments within their NetBank Innovation Labs. NetBank Vault was one such experiment. The service was designed for NetBank customers enabling them to upload their documents, photos and files, associate them with transactions and access them anytime, anywhere on any device. My job was to ensure the service was a cinch to use.

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